I do love that Budweiser has brought back the Clydesdales. But, please fix that fence and — note to my vets — let’s wait to have the beer until after my horse is back on her feet.
Daniel Blake, Budweiser’s vice president, spoke about the importance of this particular comeback story. “The Clydesdales are, for many people, a symbol of America, a symbol of hope, of strength, of resilience,” Blake told USA Today Sports. “We felt they were the perfect metaphor to tell this broader story, this comeback story. For us to come back, with a symbol of America but also a story of injury, the road to recovery and ultimately, this triumph, I think is a really important message for the country to hear right now and one that really, only Budweiser can tell in this way.”
Note: Zelda once tried to jump the pasture fencing as she got separated from Curly. She ran at it once and pulled up. She looked at it, went back to give herself more of a run, then leaped and brought the whole thing down. Luckily, the fence broke, not her. Don’t ever separate her from her friends! And beware of jumping Clydesdales.
100%: I also had a horse who tangled with a fence in a freak lightning storm: this commercial feels like the stuff of equestrian nightmares o_O
I’m glad I’m not the only one who didn’t feel the usual warm and fuzzy afterglow of a Budweiser Clydesdale Super Bowl commercial. I also didn’t like seeing the horse repeatedly struggling to rise. I hope they think twice about airing this commercial during the Super Bowl. Or at all.