Lexington, Kentucky proves that it is the horse capitol of the world with an innovative advertising campaign . . . shot by horses!
“We found a harness that was meant for a dog and it just so happened to fit perfectly on a horse’s head,” he adds. “We didn’t really know what to expect going into this. Would it work? Would the footage be usable or too shaky? I think the most unexpected thing that happened was that it did work. We were able to make fun commercials that were actually filmed by horses. There are now commercials in the wild that have horses listed as the videographers in the credits.”
– Cornett creative chief Whit Hiler