After all the anticipation (and previews) I have to say that the “Behind the Scenes” video for this commercial was better than the real thing. Given that a 60-second commercial for the Super Bowl costs (on average) $6 million to produce, I think they could have done better. Certainly they could have had a more inventive story line that made better use of their glorious Clydesdales. After all, that’s what many of us were waiting for!
This one may not be horse related but for my money, it’s the best of the spots.