Despite earlier reports that Budweiser is ditching its iconic Clydesdales in its advertising in favor of a more “hipster” approach, luckily it’s only for the holiday season. The Clydes will be back for the Superbowl. Thank goodness!
“Straight from the horse’s mouth: The Budweiser Clydesdales are here to stay and will continue to play a central role in our campaigns, including holidays and Super Bowl,” company Vice President Brian Perkins says.
The Clydesdales have represented the brand for more than 80 years, standing for integrity, perfection and team spirit. But most important, they are beautiful horses and the ads appeal to horse lovers and non-equestrians alike. Now that I have Zelda I have a soft spot for those Clydesdales. She’d be awesome in her own commercial.