Riders4Helmets has teamed up with leading helmet manufacturers to host International Helmet Awareness Day 2012 on June 9. Building on the success of National Helmet Awareness Day 2010 and International Helmet Awareness Day 2011, participating retailers all over the world will be offering discounts on helmets to equestrians on this day.
“We are delighted to be in our third year of hosting and organizing International Helmet Awareness Day,” said Lyndsey White of Riders4Helmets. “The campaign was founded two years ago as a direct result of Olympian Courtney King-Dye’s accident with the aim of educating equestrians on the benefits of wearing a properly fitting, secured and certified helmet. We are proud to dedicate this years’ event to Courtney.”
International Helmet Awareness Day will include an opportunity for equestrians to become more educated on helmets and traumatic brain injuries. Riders4Helmets will be live streaming “Get Educated” webinars, via Riders4Helmets.com, on June 9, during which viewers will be able to ask a variety of experts real-time questions. The webinars will feature a number of contributors such as:
- Traumatic brain injury and concussion experts;
- Psychologists (to discuss why equestrians choose not to wear a helmet);
- Helmet manufacturers;
- Traumatic brain injury survivors;
- Leading equestrians; and
- Helmet Testing Agencies.
The confirmed line-up of participants will be announced on prior to June 9. Some retailers across the country have also made plans to offer educational events in store on International Helmet Awareness Day.
Helmet brands that have committed involvement in International Helmet Awareness Day 2012 to date include Samshield, Troxel, Charles Owen (United States and U.K.), GPA, Aegis (Devon-Aire), Pegasus, Tipperary, Ovation, IRH, One K, KEP Italia, Champion Hats, Gatehouse and LAS have all signed up.
“We are grateful to the helmet manufacturers for their continued support of this important event,” said Chad Mendell of Riders4Helmets. “The Riders4Helmets campaign has continued to grow on a global level, as we hope will International Helmet Awareness Day.”
Retailers who wish to participate in the event may register by visiting riders4helmets.com/ihad/retailer-information/. Retailers are encouraged to register prior to May 28 to ensure that they receive educational materials in time for the event, however registrations will be accepted through June 8.
Interested parties can visit riders4helmets.com/ihad/ to learn more about International Helmet Awareness Day and to search for participating retailers by name or geographic location.