Thinking of buying a new helmet? This is the weekend to do it! Hundreds of retailers are offering discounts on helmets as part of International Helmet Awareness Day.

The helmet brands that have committed involvement in International Helmet Awareness Day 2017 are: Caldene, Champion, Charles Owen, Gatehouse, GPA, Harry Hall Hats, International Riding Helmets (IRH), Kask, KEP Italia, LAS helmets (Leslie Sutcliffe UK), One K, Ovation, Samshield, Tipperary, Troxel and Uvex.

Riders4Horses began the initiative to educate equestrians about the importance of wearing helmets every ride in 2010 as a direct result of US Olympian Courtney King Dye’s accident — an accident that demonstrated that bad falls and Traumatic Brain Injuries can happen to the best riders, even when riding on good footing and in a controlled environment.

Don’t miss your chance to get a great price on an approved, well-fitted helmet and keep your brain safe for another year.